Senior CRM Manager

I’m interested


Hoboken, NJ

Job description

Get ready for a new market with a wide-open field. We aim to be first out of the gate, which means you'll help define our brand by building an engaging relationship with our customers. You'll drive the CRM function in order to maximize retention and life time value. Create, implement, manage and optimize campaigns based on customer behavioral triggers and using a range of routes to market in order to meet business KPIs.

What You Will Do:

  • Be responsible for constructing targets for particular customer cohorts.
  • Implement a value driven approach to CRM and demonstrate incremental benefit to the business
  • Ensure that the CRM plan is executed on time, on brief and within budget
  • Lead weekly reviews with key stakeholders, get budgetary sign off of bonuses and report back on ROI
  • Develop an omni-channel approach to CRM with a view to optimizing and testing the full suite of channels
  • Prioritize take up of products/services through new channels to fall in line with business objectives
  • Deliver clear communications to the customer that are relevant to their needs and life stage
  • Work with product and operational teams to identify key opportunities to enhance the player experience and customer journey
  • Drive more insight and analysis into the effectiveness of CRM initiatives
  • Establish a framework for briefing customer services on monthly plans and ad-hoc campaigns to allow volume forecasting
  • Report to the Director of Marketing

What You Will Need:

  • At least 3 years’ experience in CRM with emphasis on experience from a B2C company (preferable from e-commerce companies)
  • Experience with CRM execution for gaming or gambling companies is a big advantage
  • Experience in email marketing tools and campaign management tools
  • Sharp analytical mind
  • Very focused and assertive - Knows how to distinguish between important and less important tasks
  • Can make things happen - takes responsibility and accountability
  • Experience, interest and aptitude in technology
  • Excellent communication, managerial and interpersonal skills
  • Highly organized and process driven
  • Excellent command of the English language, writing and speaking

“William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally recognized protected basis under federal, state or local laws.  William Hill complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.”