VP Brand Marketing

I’m interested


Hoboken, NJ

Contract type


Job description

VP Brand Marketing

The VP Brand Marketing will lead a team to develop the William Hill brand proposition and bring it to life across advertising, digital, retail, partnerships and customer experience. You will develop and execute annual brand plans to meet sales and profit goals and serve as a strong adviser & brand guardian within the organization.


Job Description:

  • Develop and implement a brand strategy for William Hill in its key markets which is based in a deep level of insight, drives differentiation, has affinity with the target audience and meets the annual marketing objectives.
  • Develop results driven tactical plans for key ‘tentpole’ moments in the year and work with the wider team to implement.
  • Work closely in cross-functional teams to achieve marketing objectives. Key relationships will include the Acquisition, Retail Partnerships, Digital Content and Market Insight and Analytics teams.
  • Manage the creative agency relationship: ensure that there is a clear scope of work and that the relationship is healthy, productive and cost-effective. Build a team culture with the agency, provide high quality briefs and ensure creative work is fully aligned with brand and wider marketing goals.
  • Manage a small team which will include a Brand Manager and the in-house creative team. Ensure that team members are motivated and develop their talents. Manage a robust process for the origination and production of creative work internally with appropriate briefing and sign-off mechanisms.
  • Help create and manage the Brand Marketing budget: ensure that best value is always achieved and that spend stays within targets. Provide data and reporting to support wider marketing budget initiatives.
  • Develop strategic approach and detailed plan to execute retail and distribution partnerships e.g. casinos
  • Work with internal teams to roll out the brand within the organization and among key partners.
  • Analyze brand and program performance utilizing internal and external data sources.
  • Analyze competitive positioning, products, brands, marketing and promotion activities and spending.
  • Collaborate with product team to recommend, develop, implement and analyze qualitative and quantitative research.
  • Build strong and lasting relationships with cross-functional partners, including Product, Finance, and Business Development.

Minimum Position Requirements:

  • Bachelor’s Degree required
  • 8+ years of experience in brand management for a large-scale brand; 4+ years' experience in a leadership role driving large scale brand strategies
  • A keen interest in sport and media
  • Knowledge of sports & gaming industry is a plus, but not essential
  • Experience in brand launch in an omnichannel environment is a plus
  • Experience in managing agency relationships, and forming a launch toolkit for digital, TV and print – or director level at a brand strategy agency
  • Comprehensive working knowledge of all areas of brand management, including consumer research, brand strategy and creative executive
  • Exceptional troubleshooting skills and should thrive in high expectation scenario with many stakeholders
  • Exceptional communicator who inspires the team and engages on an executive level audience on relevant topics in a time efficient manner
  • Passion for brand innovation and ability to constantly reinvent and test new approaches and new technologies
  • Hands-on, with a passion for both strategic thinking and operational execution
  • Interested in a start-up environment.

“William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally recognized protected basis under federal, state or local laws.  William Hill complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.”