Data/CRM Product Owner

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Job description

About Us

Acquisition & Retention is the link between Product, Data & Marketing.
We are dedicated to providing our customer with the best experience at any touchpoint.
Whether they are new to our site or experienced punters we will ensure that their journey is slick from registration to claiming bonuses and through personal messages that are just right for them!

What will you be responsible for

Managing the data backlog & enabling customer-facing data-led projects (e.g personalisation, segmentation etc.) 
Exploring new features based on our increasing technical capabilities from SDP

Who will be your main stakeholders

  • Product
  • Marketing
  • Commercial

What you will be doing

Reporting into the Head of Product you will be part of the team responsible for driving the development of our digital products. 
You will understand the end-user customer, working with the product, design, customer insights and commercial teams with the aim of creating a customer focussed product roadmap. 
Work with operations teams, internal customers and other Subject Matter Experts to understand the product’s operating context; and to clarify continuous operational improvement opportunities. 
Working with the Head of Product, development stakeholders, designers and others you will create the product roadmap and translate that into an actionable development backlog. 

You will play a key role in an agile team: 

  • Be the "go to" person for domain information and help the team gain access to expert stakeholders 
  • Provide timely information and decisions to the team 
  • Maintain an actionable and prioritised product backlog, of stories, defects, and other work items for the team 
  • Be an active participant in backlog refinement 
  • Co-write acceptance criteria with the team, and sign-off completed work against those criteria 
  • Facilitate requirements modelling sessions, including scoping, design planning, customer testing 
  • Educate team in the business domain and represent the team to stakeholders 
  • Through sprint reviews and demos ensure that we release high quality features and products to our customers 
  • Set and track business, customer and performance KPIs and NFR targets with the team 
  • Be the gateway to funding via the Product Council 
  • Accountable for backlog initiatives from conception, through delivery and into the customers’ hands. 

To do this you will need to be able to translate customer and business goals into well written user stories, prototypes, user flows, design mock-ups (with design team); ensuring a high quality of readiness in time for development. 

To succeed, you will need to: 
  • Represent the team to stakeholders and product and pro-actively communicate progress and achievements against KPIs. 
  • Understand and be an advocate for the product vision and how it fits into our strategic OKRS 
  • Contribute a genuine passion and enthusiasm for delivering excellent customer experience 
  • Inspire and motivate the team through a desire to succeed 
  • Champion and role model the importance of ongoing learning and continuous improvement 

What we would like to see from you: 

  • Customer focus: Understands the customer, knows the importance of customer validation through user testing. Understands KPIs and NFRs how to identify and track. Takes time to understand and communicate the needs of end users and internal customers. 
  • Agile: Understands and can effectively contribute to agile rituals including, team planning sessions, refinement sessions, demos and retrospectives. Can create and review excellent user stories. Understands prioritisation and validation techniques based on customer and business value to manage a product backlog. 
  • Domain and technical knowledge: Can demonstrate a working understanding of the online gaming industry, product domain knowledge and wider digital trends. Can demonstrate an appreciation for the tech lifecycle and development processes. 
  • Product Lifecycle Management & Product Roadmap: Understands the product life-cycle stages and product performance. Can contribute to the creation of initiatives and the product council process. Is aware of competitor analysis and product market positioning. Can articulate the customer and business impact of the product. 
  • Vision and leadership: Understand the product strategic goals and how they fit into our broader business priorities. Shares the strategy positively with the team to build engagement and motivation. Ability to clearly articulate what is needed but trust the team to deliver the how. 
  • Experience of building team environments that are trusting, creative, challenging and psychologically safe. 

This role will suit you: 
  • If you want to make an impact at a prestigious and dynamic business 
  • You enjoy the challenge of working for industry leading brands 
  • You are passionate and want to leave a legacy 
  • You love sports and/or online gaming 
  • A have a relentless customer focus 
  • You are driven by data and make data driven decisions 
  • A have a passion for Product as a discipline. 
  • You have intelligent and curious mind, a desire to continuously improve yourself and your teams 

William Hill in Krakow

Our office sits on Kotlarska and our brilliant building has a range of different workspaces, hangouts and breakout areas to suit your every need. Situated in the centre of Krakow next to Vistula river – we're in the heart of one of the world’s most iconic cities. There are parks everywhere, you can enjoy a walk along Planty, or go to Kościuszko Mound to admire the city from above. With plenty of culture on your doorstep, you’ll be spoilt for choice. In fact, why not have a sneak peek around our office with Street View and see if you can picture yourself here.

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