CRM Executive

I’m interested



Contract type


Job description

Personalised messages.  World-class communication.

We have plenty to shout about.  Our offers, our prices, our products.  From Casino and Bingo to Instant Wins and Jackpots and our SportsBook product speaks for itself.   You’ll understand the importance of a world class CRM system.  Sending thousands of messages daily that talk to customers on an individual level, about their interests, at a time that works for them.  That is where you come in. We need a CRM Executive to help us capture and retain our customers on their journey with William Hill. The CRM Executive will follow and measure the customer’s activity to ensure they’re converted to active players, high value and long-term customers

About us

With over 16,000 people worldwide, we make a huge investment in everyone, offering great career development opportunities. Our people are at the heart of everything we do and we offer a fast-paced environment where we have fun, celebrate success and give you all the tools you’ll need to be your best self. It’s not just our colleagues we look after – we’ve got a responsibility to our customers too and we work hard on our ambition that nobody is harmed by gambling.  

Your role in the team

You’ll work on reactivation and retention plans to deliver the increased lifetime value of the lapsed gaming customer. You’ll perform the CRM Saves gaming plan, take control of the promotion operational aspects, report and ensure optimization on campaigns. You’ll organise and lead the resources and efforts across various locations and teams to make sure that campaigns are delivered flawless, on time and within the budget.  You’ll use your CRM background to create themes and ideas to engage with the former customers.

Skills Needed

You’ll have a passion for Marketing with commercial experience gained from B2C/ large, online businesses. Gaming or an interest in sports is advantageous but not essential. You’ll be able to understand and translate reports into useful information for you to use with your customer base. You’ll be capable of working to KPI’s and other objectives. You’ll have experience of managing multiple products and dealing with a variety of stakeholders. Experience with data management systems would be beneficial as well as experience of the betting industry and mobile betting platforms- but we do recognise the diverse level of talent outside industry and what you could bring to William Hill. We need a degree of flexibility from you as it requires flexibility to work 5 days out of 7 days a week which includes weekends and evenings on rotating basis..

William Hill in London

We’ll welcome you on-board with 25 days holiday (not to mention 8 bank holidays and an extra day for your birthday), a rewarding bonus scheme, healthcare, an attractive pension package, healthy gym discounts and a staff benefits scheme. Plus, our season ticket loan and handsomely discounted Zone 1-6 Oyster card will save you money getting to work and getting around town. And if you see the journey to work as part of your fitness regime, you’ll just love our Cycle to Work scheme.

Join us #behindthebet