Web Analytics - Tag Implementation Manager

I’m interested


London - Bedford Avenue

Contract type


Job description

Implement. Analyse. Improve.

We are doing some pretty cool stuff with data at William Hill, and we have a key focus on improving our marketing efficiency, automation and tracking implementation.  So we are searching for a Tag Implementation Manager within our Digital Analytics team based in London, to help deliver a first class data service and implement business critical tracking and marketing automation requirements and do it quickly. That’s where you come in!

Your role in the team

Tracking implementation: You’ll be responsible for supporting the business in defining and implementing tracking requirements, working with dev teams to develop and deploy and test tracking code. You’ll deliver weekly data reports to identify data discrepancies and encourage confidence in data sources.

Optimization Implementation: You’ll be working hand in hand with our development teams on the deployment and UAT of code to deliver our testing, optimization and personalisation strategy whilst working with our product developers to ensure our products are built to be A/B tested and personalised.

Reporting and Analysis: You’ll be working with the Data Management team as needed on ad hoc requests and data centralisation projects You’ll also be evaluating the profitability of channels and markets and providing insight back to the business.

Skills needed

As our SME in this space you’ll need to have extensive knowledge of web analytics systems including Jira and Confluence. You’ll also need to be familiar with Google Analytics and if you have knowledge of Adobe this would be beneficial. We’d like to see your Tag management experience (Ensighten, GTM, Tealium) and skills in MySQL and Excel are going to help. As Tag Implementation Manager you’lll be working with teams across the business and so it’s important that you have great communication skills and can engage in technical conversations with a non-technical audience.

What we offer

You’ll be joining us at a truly exciting time and you’ll be pivotal in the way we do things here, working to maintain our data driven agenda. Based out of our new Digital Hub in London, you’ll have all the perks of working for a FTSE250 including bonuses reaching 40%, a wide range of flexible benefits and of course being part of our brand new central London office which has a vibrant, fun and collaborative start-up feel.

William Hill in London

We couldn’t be closer to the action in our London office. A 2-minute walk from Tottenham Court Road station, round the corner from Soho and Oxford Street means you’ll never be short of anywhere to go for a lunchtime stroll or a post-work drink. There’s plenty of green space too with Regent’s Park and Hyde Park not far away at all. Working in our London office you’ll also benefit from a heavily discounted Zone 1 – 6 travel card so you’ll be whizzing around London in no time.

Join us behind the bet