Marketing Planner

I’m interested


London, Gibraltar

Contract type




Job description

William Hill UK is committed to ensuring that all of its marketing activities, including advertising (including inside our shops, our windows and online), sponsorship, promotions and branding, is undertaken is a socially responsible way. We have procedures and processes in place to ensure that we fully meet, or go beyond, the relevant legal and regulatory requirements and the voluntary codes of practice of industry bodies including the Industry Group for Responsible Gambling (IGRG).



About us


We make a huge investment in everyone, offering great career development opportunities. Our people are at the heart of everything we do and we offer a fast-paced environment where we have fun, celebrate success and give you all the tools you’ll need to be your best self. It’s not just our colleagues we look after – we’ve got a responsibility to our customers too and we work hard on our ambition that nobody is harmed by gambling.



Your role within the team


  • Supporting the Head of Marketing Planning, in the successful delivery of the annual marketing plan and campaigns
  • Owning strategic planning for Tier 1 Sportsbook & Gaming campaigns 
  • Engaging with senior stakeholders to drive the business strategy and goals within the marketing plan and budget, particularly focusing on Retail
  • Leading the development of marketing campaigns, based on customer, market and competitive insight – with a clear definition of success and measurement framework, closely aligned with business objectives
  • Amplifying the voice of the customer in proposition discussions and ensuring all campaigns clearly communicate the consumer benefit they offer
  • Delivering data-driven business briefs that fuel creative briefs, working closely with Global brand, UK commercial teams and marketing channel owners to agree targets, segments and tactics
  • Accountable for the brand liaison and effective execution of plans, including creative approval 
  • Working with third party media agencies to build and deliver best in class media plans
  • Creating a measurement framework to report on campaign performance, working with econometrics experts and business intelligence teams
  • Continually striving to renew, refresh and optimise our customer propositions and consequent marketing strategies, in close concert with the wider Marketing team
  • Keeping close to the overall commercial performance of the Sportsbook & Gaming verticals and marketing performance, responding to the changing needs and focus
  • Creating customer rationale for new product developments
  • Continuous improvement of the connectivity between business strategy, product strategy and marketing planning


Skills needed


• Inquisitive, challenging thinker

• Commercial and analytical aptitude – can convert data into business insight to drive effective planning, can assess business impact, can evaluate ideas analytically for the customer and the business

• Strategic marketing pedigree – bringing large-scale integrated campaigns to market, developing propositions with the customer at the centre

• Experience with both brand and commercially focused creative and campaign plans, ideally within a retail and online environment

• Very effective stakeholder management

• Proactive, engaging communicator – passionate about the planning process and the quality of the customer experience.  Able to motivate colleagues to go the extra mile in over delivering on expectations

• Strong project management basics and effective time management

• Strong presenting and influencing skills

• Understands and champions customer needs



What we offer


We’ll welcome you on-board with paid holiday (not to mention an extra day for your birthday), a pension package, and a range of other benefits.  


We take the safety and wellbeing of our employees seriously, especially at this challenging time. We have put in place robust Covid19 measures and are supporting our new employees with a smooth remote onboarding and training programme to make you feel welcome and part of our team.


We want to offer a balanced approach to office and home working - now and for the long-term future. We know that not everyone is the same, many people have embraced home working, whilst others can’t wait to get back. Therefore, we are offering our employees the opportunity to work from home up to 80% of the time with 20% of office time built in to ensure we get some face to face collaborative team time - and the chance for a coffee and a catch up!