William Hill

• Supporting the Head of Marketing Planning in the successful delivery of the annual marketing plan and campaigns  

• Owning strategic planning for Sportsbook & Gaming campaigns 

• Building out and delivering process improvements to ensure effective campaign delivery 

• Engaging with senior stakeholders to drive the business strategy and goals within the marketing plan and budget 

• Leading the development of marketing campaigns, based on customer, market and competitive insight - with a clear definition of success and measurement 

framework, closely aligned with business objectives 

• Amplifying the voice of the customer in proposition discussions and ensuring all campaigns clearly communicate the consumer benefit they offer 

• Delivering data-driven business briefs that fuel creative briefs, working closely with Global brand, UK commercial teams and marketing channel owners to agree 

targets, segments and tactics 

• Accountable for the brand liaison and effective execution of plans, including creative approval 

• Working with third party media agencies to build and deliver best in class media plans 

• Creating a measurement framework to report on campaign performance, working with econometrics experts and business intelligence teams  

• Continually striving to renew, refresh and optimise our customer propositions and consequent marketing strategies, in close concert with the wider Marketing team 

• Keeping close to the overall commercial performance of the Sportsbook  & Gaming verticals and marketing performance, responding to the changing needs and focus 

• Creating customer rationale for new product developments 

• Continuous improvement of the connectivity between business strategy, product strategy and marketing planning 

 

 

(knowledge, experience, qualifications)-what might set you apart? 

• Inquisitive, challenging thinker 

• Commercial and analytical aptitude - can convert data into business insight to drive effective planning, can assess business impact, can evaluate ideas analytically for 

the customer and the business 

• Strategic marketing pedigree - bringing large-scale integrated campaigns to market, developing propositions with the customer at the centre 

• Experience with both brand and commercially focused creative and campaign plans, ideally within a retail and online environment 

• Very effective stakeholder management 

• Proactive, engaging communicator - passionate about the planning process and the quality of the customer experience.  Able to motivate colleagues to go the extra 

mile in over delivering on expectations 

• Strong project management basics and effective time management 

• Strong presenting and influencing skills 

• Understands and champions customer needs