Marketing Planning Manager

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Job description

Marketing Planning Manager

Marketing Planning & Strategy / Occasional travel to London / Gibraltar

• Supporting the Head of Marketing Planning in the successful delivery of the annual marketing plan and campaigns  
• Owning strategic planning for Sportsbook & Gaming campaigns 
• Building out and delivering process improvements to ensure effective campaign delivery 
• Engaging with senior stakeholders to drive the business strategy and goals within the marketing plan and budget 
• Leading the development of marketing campaigns, based on customer, market and competitive insight - with a clear definition of success and measurement 
framework, closely aligned with business objectives 
• Amplifying the voice of the customer in proposition discussions and ensuring all campaigns clearly communicate the consumer benefit they offer 
• Delivering data-driven business briefs that fuel creative briefs, working closely with Global brand, UK commercial teams and marketing channel owners to agree 
targets, segments and tactics 
• Accountable for the brand liaison and effective execution of plans, including creative approval 
• Working with third party media agencies to build and deliver best in class media plans 
• Creating a measurement framework to report on campaign performance, working with econometrics experts and business intelligence teams  
• Continually striving to renew, refresh and optimise our customer propositions and consequent marketing strategies, in close concert with the wider Marketing team 
• Keeping close to the overall commercial performance of the Sportsbook  & Gaming verticals and marketing performance, responding to the changing needs and focus 
• Creating customer rationale for new product developments 
• Continuous improvement of the connectivity between business strategy, product strategy and marketing planning 
What we'd like to see from you: 

(knowledge, experience, qualifications)-what might set you apart? 
• Inquisitive, challenging thinker 
• Commercial and analytical aptitude - can convert data into business insight to drive effective planning, can assess business impact, can evaluate ideas analytically for 
the customer and the business 
• Strategic marketing pedigree - bringing large-scale integrated campaigns to market, developing propositions with the customer at the centre 
• Experience with both brand and commercially focused creative and campaign plans, ideally within a retail and online environment 
• Very effective stakeholder management 
• Proactive, engaging communicator - passionate about the planning process and the quality of the customer experience.  Able to motivate colleagues to go the extra 
mile in over delivering on expectations 
• Strong project management basics and effective time management 
• Strong presenting and influencing skills 
• Understands and champions customer needs