Marketing Planning Manager

I’m interested



Contract type




Seniority level

Mid-Senior level

Job description

About the role

As a Marketing Planning Manager you will be working with the Head of Marketing Planning in the succesfull delivery of the annual marketing plan and William Hill campaigns. Covering 2 different functions namely Insight & Strategy & Planning, you will make sure to provide additional support to the Marketing Planning Team in London. 

Your role will be

• Owning strategic planning for Sportsbook & Gaming campaigns, including the upcoming   World Cup 2022 in Qatar 
• Building out and delivering process improvements to ensure effective campaign delivery
• Engaging with senior stakeholders to drive the business strategy and goals within the marketing plan and budget
• Leading the development of marketing campaigns, based on customer, market and competitive insight – with a clear definition of success and measurement framework, closely aligned with business objectives
• Amplifying the voice of the customer in proposition discussions and ensuring all campaigns clearly communicate the consumer benefit they offer
• Delivering data-driven business briefs that fuel creative briefs, working closely with Global brand, UK commercial teams and marketing channel owners to agree targets, segments and tactics
• Accountable for the brand liaison and effective execution of plans, including creative approval
• Working with third party media agencies to build and deliver best in class media plans
• Creating a measurement framework to report on campaign performance, working with econometrics experts and business intelligence teams 
• Continually striving to renew, refresh and optimise our customer propositions and consequent marketing strategies, in close concert with the wider Marketing team
• Keeping close to the overall commercial performance of the Sportsbook  & Gaming verticals and marketing performance, responding to the changing needs and focus
• Creating customer rationale for new product developments
• Continuous improvement of the connectivity between business strategy, product strategy and marketing planning.

We are looking for

• Inquisitive, challenging thinker
• Commercial and analytical aptitude – can convert data into business insight to drive effective planning, can assess business impact, can evaluate ideas analytically for the customer and the business
• Strategic marketing pedigree – bringing large-scale integrated campaigns to market, developing propositions with the customer at the centre
• Experience with both brand and commercially focused creative and campaign plans, ideally within a retail and online environment
• Very effective stakeholder management
• Proactive, engaging communicator – passionate about the planning process and the quality of the customer experience.  Able to motivate colleagues to go the extra mile in over delivering on expectations
• Strong project management basics and effective time management
• Strong presenting and influencing skills
• Understands and champions customer needs

What we offer 

We have welcomed our teams back to the office and have a balanced approach to office and home working.  Our employees have the opportunity to work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch up!  
We’ll welcome you on-board with 25 days holiday (not to mention 8 bank holidays and an extra day for your birthday), a rewarding bonus scheme, healthcare (or a cash alternative) and an attractive pension package. Working in our London office you’ll also benefit from a heavily discounted Zone 1 - 6 travel card so you’ll be whizzing around London in no time…. And if you see the journey to work as part of your fitness regime, you’ll just love our Cycle to Work scheme

William Hill in London

We couldn’t be closer to the action in our London office. A 2-minute walk from Tottenham Court Road station, round the corner from Soho and Oxford Street means you’ll never be short of anywhere to go for a lunchtime stroll or a post-work drink. There’s plenty of green space too with Regent’s Park and Hyde Park not far away at all. Working in our London office you’ll also benefit from a heavily discounted Zone 1 – 6 travel card so you’ll be whizzing around London in no time.

Join us #behindthebet