Real Time CRM Executive

I’m interested


Gibraltar, Gibraltar

Contract type




Job description

About us

Our customers are important to us and to ensure we capture them throughout their journey with William Hill we are looking for a Real Time CRM Executive. From registering to placing your first bet, from winning to losing to cashing in, the Real Time CRM Executive will look at triggers and identify the next best action to provide the customer as part of their betting experience.

Your role in the team
  • Planning and delivery of Real Time CRM campaigns to our William Hill Sportsbook customers.
  • Expected to help ensure that the campaigns are executed on time, flawless and are achieving the business goals according to WH strategy. 
  • Using a variety of CRM delivery platforms (e.g. Airship, Adobe), you’ll co-ordinate delivery across several channels including Push, Email and Welcome.
  • Identifying existing and new opportunities to sell the next best action to the customer, it will require copywriting and creativity to market our best bets and promotions.
  • Working with data and automation teams, to identify and build real time audiences to target.
  • Using bonus systems to build out exclusive, incentivized opportunities for our target audiences.
  • Reviewing and analyzing campaign statistics to help determine the success of campaigns and report back to senior execs.
Skills needed

  • CRM experience, specifically one to one marketing with emphasis on experience from a B2C digital company.
  • Experience in email/SMS/push marketing tools, campaign management tools and promotions planning.
  • Strong knowledge of sports events and an interest in gambling.
  • Thrives on working shift patterns that will include weekend and some evening work.
  • Experience of CRM execution in gaming or sport betting companies is a big advantage.
  • Hands on capabilities.
  • Highly organized, meticulous and process driven.
  • Very focused and assertive.
  • Knows how distinguish between important and less important tasks.

What we offer

Your 25 days holiday is topped up by 12 bank holidays and we offer you a generous pension, bonus, healthcare and life assurance as standard. Gym discounts, and our office sports and social committee activities could be right up your street.
William Hill in Gibraltar

With an average yearly temperature of 25 degrees, this Mediterranean climate has plenty to offer both inside and outside of work. And that includes scaling the impressive Rock of Gibraltar or taking a dip a one of the 6 great beach spots. And with such easy access to Spain, Morocco and Portugal, you can take your pick when it comes to where you spend your weekend.