SEO Manager

I’m interested



Contract type


Job description

As our SEO Manager, you will be directly in charge of our SEO strategy, budgets & results. We are looking for a 'hands on' person with a proactive and forward thinking attitude who can drive SEO strategy and deliver quality organic traffic.



Key Responsibilities

Manage development, execution, analysis and optimisation of SEO strategy

Utilise progressive SEO techniques in order to achieve business KPIs

Implement and monitor the progress of SEO related projects

Constantly strive to deliver more quality organic traffic to websites

Build and maintain strong relationships with key stakeholders

Have the ability to communicate SEO value to the people within the business

Effectively communicate activities carried out and outstanding actions to management

Work collaboratively with SEO 3rd parties to deliver cost effective results



Essential Skills/Behaviour:

Extensive (2 yrs min) experience managing SEO strategy, Australian market experience – A MUST

Experience in website analysis using tools such as: Google Analytics, Google Search Console, AHREFS, RankRanger, etc.

Show excellent understanding of Technical SEO VS Content SEO

Excellent knowledge in technical SEO including:

- meta tags, robots.txt, XML Sitemaps,

- mobile web crawling,

- client side VS server side crawling,

- structured data (,

- AMP pages,

- types of redirects and HTTP status codes 

Ability to express SEO related technical requirements to development teams

Ability to perform technical audits and creating specification documents

Experience in performing keyword research and building a content strategy across several platforms

Excellent analytical, organisational, project management and time management skill

Proactive approach and meticulous attention to detail

Digital marketing savvy



Desirable Skills 

HTML/JavaScript knowledge

ASO (App Store Optimisation)



Other Information  

Your passion for sports and wagering coupled with your hard work and dedication will see you thrive in this role, working out of office hours when required to tie in with major sports and racing events.


You must be eligible to work in Australia.


William Hill Australia, The Home of Betting, is one of the leading online Bookmakers in Australia, providing sports, horse-racing and entertainment betting across the country.

A raw and fast-evolving environment, in the competitive betting industry, there are many interesting challenges to take on to build an excellent user experience for our passionate customers. We pride ourselves on hiring the best people and our products are first class and forever evolving.

Founded in 1934, William Hill has since expanded its international footprint, employing more than 16,000 people globally, becoming one of the world's leading betting and gaming companies.