Senior Brand Manager

I’m interested


London, UK

Contract type




Job description

Here at William Hill - we're already a globally recognised gambling brand - but our ambitions are higher!

Love Sport? Love Gaming? Do you want to be part of the team that creates award-winning work such as our 2021 campaign featuring Neil Diamond's Sweet Caroline? If the answer is yes, then we want to talk to you! 

London or Leeds based with flexibility to work from home up to 80% of your time


It's a great time to join us as a Senior Brand Manager on our internationally famous casino and sportsbook brand – Mr Green. We're looking for someone who loves brands, who will approach brand management with a strategic eye and a curious attitude - developing clear strategies to strengthen our brand ahead of the competition - who can build and execute strategies across customer touchpoints such as TV, Radio and digital..


About us


Our people are at the heart of everything we do and we offer a fast-paced environment where we have fun, celebrate success and give you all the tools you’ll need to be your best self. It's not just our colleagues we look after - we've got a responsibility to our customers too and we work hard on our William Hill Protect + Play initiative, with responsible gambling at the heart of everything we do.


Your role in the team


You will be the Mr Green brand champion internally and externally. You will work with lots of different teams to create and deliver brand strategies that drive brand growth and market share across key international markets.


You'll build a network of collaborative relationships across the business, keep a close eye on our brand roadmaps and deadlines, contribute to creative outputs, and always ensure we stick within brand guidelines. Awareness of competitor activity will inform your thinking and our brand decisions.


Although Mr Green is the main focus for this role, you will also get chance to work across our portfolio of brands.

You’ll be part of the newly formed global Brand Centre of Excellence and report into the Head of Brand. The global Brand Centre of Excellence is made up of 3 teams, Brand, Insight and Creative who work seamlessly together across the Global Brand portfolio and Corporate brand.



Skills needed


To thrive in this role, you will have previously held a brand position with experience in developing brand strategies and executing them. Experience from a customer focused brand or agency would be ideal.

You don't need experience from our industry, but a passion for sport and some knowledge of betting and or gaming is essential.


Great stakeholder management skills are essential. You must possess strong attention to detail, communications, time management and organisational skills. You'll be a team player with a positive, driven attitude and the ability to adapt and respond quickly to changes.





What we offer


We take the safety and wellbeing of our employees seriously, especially at this challenging time. We have put in place robust Covid19 measures and are supporting our new employees with a smooth remote onboarding and training programme to make you feel welcome and part of our team.


We have welcomed our teams back to the office and have a balanced approach to office and home working.  Our employees have the opportunity to work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch up!



Our flexible benefits package includes a competitive pension and bonus and a range of lifestyle benefits plus a heavily discounted zone 1-6 Oyster card if you join us in London. In addition to the standard 25 days holiday, you'll get an extra day off for your birthday.


If you're ambitious and looking for the opportunity to further your career in brand marketing, this is a great role and a great place to be!