Senior Digital Analytics and Optimization Manager

I’m interested


Bedford Avenue, London

Contract type


Job description

Senior Manager – Digital Analytics and Optimisation


We are doing some pretty cool stuff with data at William Hill, and we have a key focus on improving our customer experience.  So we are searching for a Senior Digital Analytics and Optimisation Manager, to ensure that we are optimising conversion and improving customer experience across all of our digital products.   That’s where you come in.


You’ll be owning the Digital Analytics and Optimisation strategy for William Hill Online.  This will involve a step change for us in terms of both technology, and cultural adoption of Digital Analytics throughout the business.


You will ideally have experience of running large scale implementation and digital transformation projects to ensure our technology can serve the business needs.   And, working closely with internal stakeholders, you’ll be highlighting pain points, setting optimisation targets and providing regular progress reports; whilst embedding analytics into decision making so that it becomes the norm across the business.


Managing a team of digital analysts across the UK and Gibraltar, you’ll be their mentor, creating a world class team of specialists within the field so proven leadership capabilities are equally as important.


We’d like you to have at least 3 years experience in conversion rate or website optimization, and it would be great if you had experience of working within ecommerce, digital advertising or marketing too. It goes without saying that a thorough understanding of B2C digital marketing, digital analytics and optimisation is essential.


You’ll need to be Tech savvy with good knowledge of Google and Adobe Analytics and have previous experience with optimisation testing and research tools like Google Experiments, Adobe Target or Optimizely.


In return you’ll get to be part of an exciting journey for William Hill as data becomes pivotal to everything we do. As well as all the usual perks of working for a FTSE250, you’ll also receive bonuses reaching 40%, 15% pensions as well as a heavily discounted oyster travel card for zones 1-6. Interested?