Senior Marketing Analyst

I’m interested


London, UK

Contract type




Job description

Here at William Hill we're passionate about delivering great analysis that delivers business impact so we're looking for a Senior Analyst (Acquisition Marketing) based in London or Leeds who can engage with key stakeholders across the business to define what 'good looks like' for a variety of either targeted or above the line promotions.


So if you’ve ever wondered what makes an effective marketing campaign, what delivers a great ROI and what changes customer behaviour and delivers a totally unexpected result, this is the role for you!


Key responsibilities include, managing two Analysts and working with relevant stakeholders to ensure a clear understanding of the acquisition journey. You'll also understand business performance driven by acquisition marketing and explaining the insights behind the numbers. You'll also support various members of the acquisition marketing team to make informed decisions through the provision of insight and analytics and assist in the evolution of measurement frameworks and new data adoption including MTA and Clickstream. The role also incorporates some Fraud Risk and Payments support in-line with an industry standard customer acquisition journey.

 You’ll also:


  • Manage timelines to ensure your senior stakeholders are aware of key deliverables
  • Present insights and recommendations to senior stakeholders
  • Support the Fraud Risk and Payments team to understand any player/financial impact within the acquisition journey.


You’ll do this by working as part of a wider team in line with department objectives and challenging the way we do things to ensure best practices are delivered. Working with our Data Management and Technical Teams you’ll improve the timeliness, quality and variety of our data, where applicable.


What we'd love to see from you


We'd love you to have experience independently driving projects to a successful conclusion and  excellent interpersonal skills. You'll be a creative thinking, problem solver with a good level of using SQL over large data sets, you'll also have:


• Experience of working in a fast paced environment

• Confidence when delivering presentations to stakeholders and senior leaders

• Excellent planning and organisation skills with the ability to organise and prioritise a number of activities

• A keen eye for on reporting related issues and take initiative for resolving them

• A proactive approach making suggestions and you'll enjoy working in a team and building relationships with other departments


Experience in Python/R and Google/Adobe Analytics and a numeric or data-related qualification

would also be beneficial.


What we offer 


Our benefits package is competitive and offers a range of options.  In addition to the standard 25 days’ holiday, you'll get an extra day off for your birthday. If you're looking for long term career development, our global business is the ideal place to establish yourself and make an impact.

Our handsomely discounted Zone 1-6 Oyster card / Travel cards will save you money getting to work and getting around town. And if you see the journey to work as part of your fitness regime, you’ll just love our Cycle to Work scheme.


We offer a balanced approach to office and home working - now and for the long term future. We know that not everyone is the same, many people have embraced the home working whilst others can't wait to get back. Therefore, we are offering our employees the opportunity to work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and catch up!

William Hill in London and Leeds

We couldn’t be closer to the action in our London office. A 2-minute walk from Tottenham Court Road station, round the corner from Soho and Oxford Street means you’ll never be short of anywhere to go for a lunchtime stroll or a post-work drink. There’s plenty of green space too with Regent’s Park and Hyde Park not far away at all.

Our central Leeds office is also easy to reach, and surrounded by great places to shop, eat and socialise. Leeds itself is a buzzy, busy place to work and live. A hub for tech, digital and gaming companies - there are also five universities right on our doorstep. And away from work, we’re close to the Yorkshire Dales and of course have got a competitive sports scene with Leeds United and Yorkshire Cricket and Rugby just up the road in Headingley.

Join us #behindthebet