Senior Performance Marketing Analyst

I’m interested


London - Bedford Avenue

Contract type


Job description

Senior Performance Marketing Analyst


Are you are a data savvy individual with an ability to see both the woods and the trees? If so, we are looking for an experienced Senior Performance Analyst to lead our line in marketing analytics.

The position requires a great commercial knowledge and experience in blending strong Media Mix and Multi Touch Attribution Modelling with good business instincts. Combined with the ability to on board senior stakeholders and your colleagues alike, the successful candidate will play a pivotal role in shaping our future.


You will be a confident, self-starter who is as proficient in your understanding of our business as you are the manipulation of large data sets. You will understand and shape our Marketing Analytics data and campaign planning and measurement, .and be well versed in the latest analytical techniques and their application to a commercial environment.


The role:


·         Working with the Online Marketing Team and 3rd party data providers to gain a clear understanding and shaping our Strategic and tactical objectives

·         Understanding the synergies between marketing and our wider business to deliver actionable insights behind the numbers

·         Advising on the attribution Marketing data roadmap to further improve our understanding

·         Produce bespoke dashboards or presentations for a wide audience of stakeholders to measure the effectiveness of your work


Skills needed:


·         You’ll need to be our SME in MMM and MTA Modelling and have at least 3 years’ experience in a Senior Marketing Performance role.

·         A strong understanding and application of Media Mix and Multi Touch Attribution Modelling

·         A strong understanding of Visual IQ attribution tool

·         Strong data visualisation experience and a good level of using SQL, whilst R and Python skills are preferable

·         A creative thinker and problem solver, who enjoys taking novel ways to overcome issues.

·         Excellent planning and organisation skills

·         Exemplary presentation skills

·         You'll enjoy working in a team and building relationships with other departments

·         On occasion, being prepared to travel to our Leeds, Krakow or Gibraltar offices


What we offer

We’ll welcome you on-board with 25 days holiday (not to mention 8 bank holidays and an extra day for your birthday), a rewarding bonus scheme, healthcare, an attractive pension package, healthy gym discounts and a staff benefits scheme. Plus, our season ticket loan and handsomely discounted Zone 1-6 Oyster card will save you money getting to work and getting around town. And if you see the journey to work as part of your fitness regime, you’ll just love our Cycle to Work scheme.


William Hill in London

We couldn’t be closer to the action in our London office. A 2-minute walk from Tottenham Court Road station, round the corner from Soho and Oxford Street means you’ll never be short of anywhere to go for a lunchtime stroll or a post-work drink. There’s plenty of green space too with Regent’s Park and Hyde Park not far away at all. Working in our London office you’ll also benefit from a heavily discounted Zone 1 – 6 travel card so you’ll be whizzing around London in no time.